Open European Innovation Network

This series of blog posts describes the principles relevant for designing an innovation for rapid adoption by 84% of a target group. 84% adoption is the threshold for achieving sustainable change. The underlying theory stems from the "invisible college" around Rogers, E.M. (2003) “Diffusion of Innovations.” which reminds us that adopters are grouped as Innovators 2%, Early Adopters 14%, Early Majority 34%, Late Majority 34% and Laggards 16%. Designing innovations (and the change intended by them) to reach the Late Majority is a very different game than that typically "played" (which actually only focuses on the Innovators and Early Adopters). Such "designs" depend on understanding our own body of work which skilfully integrates systems thinking, living systems principles, complexity thinking etc. None of the design principles we will discuss are “innovative” – it their blending and orchestration to achieve 84% adoption that is the art of “deep diffusion”

  Design Principle #1 for 84% Innovation Adoption – Aiming for 84% This series of blog posts describes the principles relevant for designing an innovation for rapid adoption by 84% of a target group. 84% adoption is the threshold for achieving sustainable change. The underlying theory stems from the "invisible college" around Rogers, E.M. (2003) “Diffusion of Innovations.” which reminds us that adopters are grouped as Innovators 2%, Early Adopters 14%, Early Majority 34%, Late Majority 34% and Laggards 16%. Designing innovations (and the change intended by them) to reach the Late Majority is a very different game than that typically "played" (which actually only focuses on the Innovators and Early Adopters). Such "designs" depend on understanding our own body of work which skilfully integrates systems thinking, living systems principles, complexity thinking etc. None of the design principles we will discuss are “innovative” – it their blending and orchestr

  Looking back at the evolution of "The Open European Network for Enterprise Innovation" over the past few years it has become sorely evident that we need a much clearer message on the BENEFIT of our work. Such a message must be clear in the logo as well since that serves as the "wrapper" for all of our activities. An answer to this challenge came rather quickly after a series of research interviews preparing us for new proposals in 2021. All interviews revolved around gathering stories of successful change efforts from those who were responsible for them and then using our Innovation Diffusion Litmus Test (Version 3 – see https://sourceforge.net/projects/entov-hvm/ for free download) to understand what it would have taken to enable reaching the 84% user adoption needed for achieving sustainable change. ALL of our work revolves around how to reach that 84% as rapidly as possible..... Thus we have made the decision to "Top-Title" our network identity with