The
ACT-NOW! experience
brings previous research “to life”
to accelerate the
deep diffusion of innovations by enabling them to
escape
the gravity of daily business.
The play-script
mirrors the research-based story of evolving innovation-webs
which describes
the evolution of innovations from ideation to market/adopter
success.
Enacting the play-script enables participants to not only
understand, but experience such. An
experientially driven behavioral change
is achieved which in turn
increases the probability that these factors will
be focused in future innovation efforts.
The primary interdependent acceleration
factors for reducing the time for innovations to travel from ideation to market/adopter
success that are focused on in ACT-NOW! are:·
The
availability of budget and resources to fund the effort to achieve adopter
/ market saturation. In Act IV: The Game Changers, participants are challenged
to find an investor to fund the realization of their idea. The intended behavioural
change is that in future efforts stakeholders will involve investors from
the very start. This ensures that co-creation with view of later implementation
needs becomes integral to the idea itself.
·
A high
degree of shared urgency by all participants to ensure attention among
conflicting priorities. This feeling is created by the actors having only a
few hours to prepare for the performance of “The Innovation Journey” to a
live audience. The importance of this becomes self-evident in the team
dynamics as the “clock runs down” to the curtain rising. The intended behavioural
change is that in future innovation efforts stakeholders will create the
conditions for such high degrees of shared urgency to emerge.
·
The
observability
of the impact of the innovation to validate the
proposed value creation. This ensures that the innovation results in tangible
and visible value for all stakeholders. While this cannot be achieved in a
simulation it is effectively emulated by the actual performance in front of
a live audience.
·
The
compatibility of the innovation with existing ways of work. This
perspective emerges in Act II Scene 2 where the Marketeers and Sellers,
representing “dogma”, challenge the Innovators to be clearer of the value
proposition towards the future users / buyers. The result is disillusionment
of the Innovators and renewed vigour in making benefits more tangible. The
emphasis lies on the need to reach late adopters (that enable profit-maximization)
versus innovator adopters (that are loss-leaders).
·
The
population of all roles with unique individuals. During the preparation
of performance actors quickly realize that they have unique competencies
that map into different roles required during the innovation journey. This creates
awareness that successful innovation is a team sport. In future stakeholders
will thus work to create the consortium of the willing covering all roles
from the outset of the effort.
The ACT-NOW! experience creates the common understanding
of the importance of these factors and embeds this learning through the experience
of simulating the innovation journey under play-in-a-day conditions. Participants
are enabled to innovate more deeply and more rapidly.
Enabled participants become
courageous innovative citizens with robust maps for the innovation.
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