The Diffusion of Innovation Framework – Starting Model and Simulation



Dear all, as we now pick up pace to write our proposal “European Knowledge Alliance for “Accelerating Diffusion Systems for Manufacturing Innovations in Enterprises”(ADSMIE)” the need for a better understanding of the core deliverable has grown. In light of this I have drafted a very first picture of the potential system dynamics model that will form the foundation of the complete work. 

A readable image of the file can be found at https://cdn.website-editor.net/9374fbbd760f4d8bab0bf6287f5f6932/files/uploaded/Simulator%252020191110.jpg.

This model will simulate the diffusion of innovations in high value manufacturing from ideation through market saturation. The model will be created based on the whole product life cycles of participating industry companies and then iteratively refined across the work packages. This model will describe the relevant series of innovation ecosystems and we will then of course also explore how to design ideas so that they flow through as quickly as possible. The model will then be the basis for achieving the Erasmus+ Knowledge Alliance program goals. This first model is of course only the very first step on a long journey, yet I hope it will help increase clarity of where we are heading.

The model is built using the free personal learning edition of www.vensim.com.

The aim of the model will be to understand what it takes to disruptively accelerate the diffusion of an idea from trigger to market saturation with following obsolescence.
  •  The focus is the time from an idea being triggered to the market saturation of that idea.
  • The left hand side of the model covers the manufacturing process from opportunity identification to product launch.
  • The right hand side of the model covers the market diffusion process from innovators to laggards and obsolescence.
  • Key influencers at the moment are “fruitfulness” of communications among stakeholders, and “sociability” which points to the degree of interactions between stakeholders. The model can be “gamed” by adjusting the slider values of these influencers.
I hope this very first model will help focus our thinking and happy to provide the source file if you are interested. Obviously it will be the project itself which truly creates this model, however we will now also slowly begin hardening this structure over time – no need to wait for funding, although that will significantly accelerate efforts of course.

If you are interested in learning more please visit us at www.innovation-web.eu, our LinkedIn Group at https://www.linkedin.com/groups/8779542/, our blog at https://www.innovation-web.eu/entov-hvm-blog, our Researchgate project page at https://www.researchgate.net/project/Open-European-Network-for-Enterprise-Innovation-in-High-Value-Manufacturing-ENTOV-HVM and our Facebook page at: https://www.facebook.com/groups/2014779865300180/. You can also follow us via Twitter: @owschwabe (#innovationweb) and the LinkedIn Group page https://www.linkedin.com/company/entov.

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