Mapping, Simulating, Tracking and Forecasting the Diffusion of Innovation from Ideation to Laggards - Where do we start?


Dear all – the challenge is formidable but absolutely manageable!

For starters let us remind ourselves that we begin with understanding product life cycle managemant (https://en.wikipedia.org/wiki/Product_lifecycle), whole product life cycle management from a marketing perspective (https://en.wikipedia.org/wiki/Product_life-cycle_management_(marketing)) and the diffusion of innovation paradigm (https://en.wikipedia.org/wiki/Diffusion_of_innovations).  While we ask our industry participants to contribute their specific processes and models (even if for only parts oft he journey, i.e. a research and development framework), there are robust and well described models already out there we can use to prepare ourselves.

Based on past experience an excellent first input are the product life cycle management processes put forward by major software suppliers such as Siemens (https://www.plm.automation.siemens.com/global/en/products/collaboration/ and also broken down by industries) and SAP (i.e. https://wiki.scn.sap.com/wiki/pages/viewpage.action?pageId=26764). When we dig deeper into these (and perhaps other offerings) we will see that the process models (at all levels) are available and can be converted into a living systems map, simulation, tracker and forecaster – as a desktop exercise! We can then use that as the basis for first workshops with our industry participants.

The image comes from https://www.stechies.com/about-sap-erp-plm-variant-configuration-classification/ and nicely shows the generic product life cycle management process. With our focus on extending the „Customer“ section to the diffusion of innovation curve up to laggards and then taking an holistic living systems / innovation web perspective (plus simulating etc the whole thing) we have defined a very unique and worthwhile quest J

Workpackage 1 will use this approach to start things off – and perhaps before the project we can start doing this on a smaller scale in collaboration with our industry partners as well.

If you are interested in learning more please visit us at www.innovation-web.eu, our LinkedIn Group at https://www.linkedin.com/groups/8779542/, our blog at https://www.innovation-web.eu/entov-hvm-blog, our Researchgate project page at https://www.researchgate.net/project/Open-European-Network-for-Enterprise-Innovation-in-High-Value-Manufacturing-ENTOV-HVM and our Facebook page at: https://www.facebook.com/groups/2014779865300180/. You can also follow us via Twitter: @owschwabe (#innovationweb) and the LinkedIn Group page https://www.linkedin.com/company/entov.

 

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