Do we “REALLY REALLY” need to revisit the diffusion of innovation in high value manufacturing?

Dear all – is our proposal relevant and needed?
The next step in our Erasmus+ Knowledge Alliance proposal is the completion of a needs analysis in relation to the approach we have set up in the COST proposal. In this respect a short summary:
“ADI-HVM is a European Knowledge Alliance focused on helping to accelerate the diffusion of innovations in high value manufacturing industries from ideation to market saturation. The need for this is seen in the continuous struggle of such industries to rapidly and sustainably implement innovations across their value streams. The reason for this is seen in the dependence on industrial age process paradigms that do not do justice to the dynamic adaptive nature of the systems that enable such innovations in the economy and society of today.
ADI-HVM is based on the understanding that the speed of this diffusion depends primarily on the continuous (re-) alignment of innovations with the integrated and interdependent sequence of living systems through which they flow.
Initial reviews suggest that the currently available spectrum of tools, techniques, processes and policies for training in and delivery of innovation management in higher education, research and industry are primarily not “fit for purpose” since they are structured in discrete elements aligned to individual phases of the diffusion of innovation curve and do not consider the living nature and dynamics of the innovation journey as a whole. Furthermore the existing approaches suffer from (a) emphasis on early stages of the diffusion of innovation curve (b) inability to trace the diffusion of ideas robustly (c) are pro-innovation and survivor-biased (d) do not critically reflect on responsibility of innovation or consideration of innovation failures or their re-engineering (e) neglect the individual context of adoption for late majority and laggards, and (f) do not reflect in the half-life of the innovation before its replacement begins to diffuse.
Achieving this paradigm shift will require developing new, innovative, and multidisciplinary approaches to teaching and learning, stimulating living systems and whole life cycle based entrepreneurship and the entrepreneurial skills of higher education and company staff, and exchanging knowledge and working together across a diverse group of stakeholders in order to develop and sustainably implement new solutions.”
The needs analysis will consist of the following activities:
1. Validation of the axioms through literature research and semi-structured interviews and surveys.
2. Current state evaluation of the tools, techniques, processes and policies for training in and delivery of innovation management in higher education, research and industry against the validated attributes of the declared axioms.
3. Identification of gaps between the current state and validated attributes of the declared axioms.
Based upon the needs analysis the existing work packages will be refined, enhanced and expanded. This will then be the basis for the completion of a “project sketch” to be reviewed with the German Academic Exchange Service (DAAD) for suitability as an Erasmus+ Knowledge Alliance proposal. This will then be the basis for the proposal writing itself.
The project sketch will not be a large document and the needs analysis is the initial element of this which will probably not exceed 1000 words.
If you would like to assist with the literature research please contact me. The literature research will be the basis for designing the semi-structured interviews and survey, which will then lead to the gap analysis and refinement of our approach to address this gap. The intent is to complete this in the next 3-4 weeks.
If you are interested in learning more please visit us at, our LinkedIn Group at, our blog at,  our Researchgate project page at and our Facebook page at:  You can also follow us via Twitter: @owschwabe (#innovationweb) and the LinkedIn Group page


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